Our Story
There's a better way to lead.

 I’ve always been fascinated by this one question, why when people know better do they not do better?


We often believe knowledge leads to action and yet I’ve seen, on too many occasions, this to be false.


Through studying the science of behavior change and in my direct work with thousands of individuals, I discovered what works to trigger habit formation in someone’s life. I also uncovered something about myself, a passion for helping people unlock their potential. I was hooked on serving others and was on the lookout for a way to make the most significant impact.


I didn’t have to look far. When I looked around at what businesses were doing to engage their people, I saw quick promotions, unlimited vacation days, free Lacroix and beer on tap and I knew they were missing the mark. None of these solutions provide a lasting impact. The single biggest point of leverage impacting the employee experience is their manager.


Yet, most managers are promoted because they are high performers or because they’ve been around the longest, not because they are great leaders of people.


I founded Raise The Bar to change this – to transform the manager role – by empowering each manager with the tools, skills, and habits to be leaders of people.


It’s not enough for a manager to know what it takes to be a leader, rather it’s about them moving from knowledge to action and adopting the habits of a leader.


It takes commitment, intentionality, and practice.



Aaron Levy

Founder & CEO