PODCAST EPISODE 49: LAURA LUCKMAN KELBER | CMO, DOUBLE GOOD
A successful new business often seems like it’s an overnight success, but what we don’t hear about is the hard work, sacrifices made, and long journey to reach that success. Laura Luckman Kelber, Chief Marketing Officer at Double Good, a virtual fundraising organization that sells premium popcorn to fund teams and non-profits, says it’s the non-sexy stuff that builds a great team and business. The pillars of success in any business are communication, striving consistently towards common goals, and continually making sure the team is rowing towards the same destination.
Here are my three big takeaways from the conversation:
1. One on ones with your team members should be sacred and done consistently.
2. Learning how to say no is the best talent anyone in their career could ever have.
It’s important to be consistent with your brand and continually re-evaluate it to make sure you aren’t losing focus.
3. Laura is a marketing wiz who has worked with several organizations to build their brand and accelerate their growth. I know you’ll find inspiration and wisdom from her insight!