How does one successfully pilot a business that is based on an on-site value proposition through a global pandemic that shutdown the world? Dr. Ari Levy, Founder & CEO of SHIFT (Life), a company dedicated to disrupting the traditional healthcare model, had to be agile and responsive as he dealt with an outside force that disrupted his own business. By seizing on opportunities as well as hyper communicating with his team and peers around the world, the organization not only survived but also thrived - coming out stronger in the end.
Here are my three big takeaways from the conversation:
Understanding the pandemic and its effects globally helped him recognize new opportunities, both short and long term.
When you serve others authentically, you become a trusted resource and opportunities will arise.
You must have the support of family and friends to help you maintain your equilibrium.
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Ari: I was scared for my family. I was scared for my business. Specifically I was scared for the employees. But I also felt a sense of responsibility for all of those people. So the first thing we did was we began hyper communicate.
Aaron: I'm Aaron Levy and I have this vision of a workplace where your manager doesn't suck; where your managers, your coach, helping you to reach your full potential.
I founded Raise The Bar, wrote Open, Honest, and Direct and started this podcast to help companies transform their workplace into a place where both the company and employee succeeds. In this podcast, I get to interview leaders who built high performing teams and learn from them what it takes to unlock a team's potential.
Aaron: Today, I am lucky to have an extremely special guest, a serial entrepreneur, former doctor of the BlackHawks, an MBA, a Crain's 40 under 40 honoree, a personal mentor, a friend, and my brother, Dr. Ari Levy. Ari has been laser-focused on working to fix a broken healthcare system.
And now in his second business SHIFT, he's made strides in developing a model for just that. In today's episode, Ari talks to us about the SHIFT model and how he's been able to grow his business and team despite the pandemic.
Aaron: Well, this is a fun, unique experience getting to interview my own brother for this podcast today. I've been excited to have this conversation with you for a bit. And I think the place I'd love to start is just to hear a little bit about kind of the SHIFT model, how it's different and a little bit about what it is so that people listening can get a sense as we go deeper into the current.
Ari: Yeah. Well, first and foremost, thank you for having me. It’s super surreal to be on my brother's podcast, you know, having a life moment right now You know, what is shift?
It's a facility right now. It's a location. But it's a little bit more than that. It's a facility where we integrate health, fitness and the medical field together. So what I think about when we talk about SHIFT is, you know, today healthcare, we really define it as sick care.
It's a reactive system. That's very complicated and very transactional. You have a problem. They find a solution. And what we're faced with today is information overload. There's no shortage of sources of information at your fingertips. And for us, we think it creates a trust problem.
It leads to poor decision making and really inadequate guidance. So what SHIFT does is we sit at that intersection between health and fitness and wellness and the medical secure arena. And what we do is we take care of people. So we are a group of people, doctors, trainers, nurses, dieticians, physical therapists, massage recovery experts, whose sole job is to take care of you, understand who you are, where you're at and make sure that you have the right resources to do the work. As we say, to go about building health in a meaningful and a measurable way, meaningful so you feel better and measureables so that we have the data to support that.
.Aaron: Kind of like the positive psychology mindset, which is not just looking at what's broken and fixing it, but also looking at what's working and how to make it keep working.
Ari: For sure. You know, we talk about it almost often from an organizational design standpoint, where we effectively become your executive vice president of health if you're the CEO of your life. And we help bring and coordinate and aggregate all the resources that you need. And where your caregivers or your primary care team.