Jason VandeBoom founded ActiveCampaign in 2013 and in his first 10 years of business, it was just Jason and 7 other employees. It was only in the last 3 years that Jason’s team has grown; and not only have they grown, they’ve exploded, adding 450 more employees and offices around the world. In today’s episode, Jason shares how he’s been able to keep the team connected, engaged, and performing amidst their rapid growth.
4 Big Takeaways:
- ActiveCampaign evolved slowly and conservatively, until they consciously exploded their growth in the last six years.
- They created a unifying “culture as a product” focus within their organization.
- All team members are encouraged to have a product mindset and to communicate feedback on their customer experience as well as their viewpoints with management to continually help build a better product and customer experience.
- As a leader, Jason focuses on not only asking for this feedback, but he works to make changes as a result and then let the team know of the changes made so they can see the impact of speaking up.
- Jason’s biggest screwup? Not diversifying enough with their product, vertical, customers and locations.
