PODCAST EPISODE 44: LORAN NORDGREN | AUTHOR, PROFESSOR, KELLOGG SCHOOL OF MANAGEMENT
Anyone who has ever tried to implement change knows that even the best of ideas often fail. While our first inclinations are to make the ideas more appealing and add more value, this often neglects the other important variable: the existing barriers to the change. Loran Nordgren, bestselling author and Professor at the Kellogg School of Management, says there are four frictions that impede people from accepting change. In his book, The Human Element: Overcoming the Resistance that Awaits New Ideas, Loran suggests that we can make change more aerodynamic if we also focus on anticipating and removing these barriers to change.
Here are my four big takeaways from the conversation:
We focus so much on the why and not about the how.
People need roadmaps to change.
What leaders may perceive as apathy is often ambiguity of action.