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PODCAST EPISODE 47: DOUG KOFOID | CEO, EDITED



Doug Kofoid, CEO of EDITED, a global leader in retail intelligence, has a track record of leading and scaling established teams successfully. Before taking over the helm at EDITED, Doug led DialogTech through a successful exit. Doug dives deep into his tried and true strategies for any leader who is building a new team or taking over an established team. It’s critical to embrace failure as long as you fail fast, fail forward, and then course correct, says Doug.


Here are my three big takeaways from the conversation:

  1. Upon taking over as CEO of an established organization, Doug makes an effort to meet and connect with every single team member, finding out what their thoughts are about the organization and what makes them tick.

  2. A leader must act fast and make the necessary changes for the business to succeed, not just for the good of the organization but also for the entire team.

  3. It’s important to normalize that leaders do not know everything and they are going to fail.


I love Doug’s authenticity and vulnerability in this podcast and I know you’ll find his tips inspiring!


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TRANSCRIPT

Doug: At some point you just need to embrace the fact that you don't know, and you're gonna take it step by step, and you're going to embrace the fact that you may stumble.


But that's okay as long as you stumble forward and fast and course correct quickly.


Aaron: I'm Aaron Levy. And I have this vision of a workplace where your manager doesn't suck where instead your manager is your coach helping you to reach your full potential at work. I founded Raise The Bar, wrote Open, Honest and Direct, and started this podcast to help companies transform their workplace to a place where both the company and employee succeeds.


In this podcast, I get to interview leaders who built high-performing teams. And learn from them on what it takes to unlock a team with potential. Today we're lucky to have a friend of mine join the podcast, Doug Kofoid. Doug is the CEO of Edited, a global leader in retail intelligence. Before Edited, Doug ran DialogTech and led them through a successful exit.


Doug's had a myriad of experiences leading and scaling teams successfully, and in today's conversation we dive deep into what that experience was, to pull out some of the common traits that you can actually use to help your team succeed.


Enjoy the conversation.


Doug, thank you for coming on. I know there was a bunch of excuses to maybe get you off of this, but I'm so glad we're getting to extend the conversations that we've been having over the last several months about your experience as a leader and sharing it with others. So thank you for coming on.


Doug: Absolutely Aaron, I guess I'll lie, and say I'm very excited to be here and having this conversation. No, and in all seri